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About Our
Family-Owned Business

Purple Background with Bubbles

Meet the

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We want to tell you our story of how we got started in the pet service industry.

Our journey began in 2011 when we started breeding mini poodles. We were really successful with this and then wanted to do more. We wanted to offer local grooming services to our community at affordable prices. Heather (Co-Owner) went off to the grooming academy and completed her pet grooming education. She became a certified professional pet groomer. 


In 2013 we began grooming from our home in Sherrills Ford, NC. We continued building our clientele and were able to buy a larger home in Iron Station, NC.


In 2014 we moved into our new home in Iron Station, NC. We continued to grow our business and we just kept getting busier and busier so we took the leap of faith to open our very first store front grooming salon and went public.


In 2016 we opened our very first storefront grooming salon beside the subway in Lincolnton, NC. Southern Belle Pet Grooming was born. We went public with our business. We moved into the very small space and created a space for grooming. We continued to grow over the next few years where we could not operate our salon out of a small space anymore. We started looking at larger options to help us keep the business growing and moving in the right direction.


In 2018, we finally found a larger space for us to operate the business better. We moved across the street to a space beside Club Fitness in Lincolnton, NC. We now had room for our expanded grooming staff and started offering pet retail items such as leashes, collars, and much more. Over the next few years we kept striving for our goals and kept pushing forward. Then Covid hit in 2020. It took a huge toll on our business and we wondered if we would recover from the loss we took. Thanks to our loyal customers, loyal staff, and God. We made it through and better than ever. We got an opportunity thrown our way to relocate to a new, larger space. We sat on this decision for some time and then finally decided to proceed with the change and make the business even better.


Also in 2018 we started our kennel business, “Southern Divine Kennels”. We breed AKC Standard Poodles & Goldendoodles. We have been very successful with and producing very high quality heath tested pets. We love to provide a loving family with a new pet. To see the joy a pet brings to someone's life it tugs at your heart strings. 


In December 2021, we made the decision to rebrand and relocate our business. We wanted to join our two businesses into one to make it more manageable from a business operating standpoint. We also wanted a space we could grow into and eventually keep building and adding new services in the future. We found the location at 119 Dave Warlick Drive in Lincolnton, NC. This space could give us just that. We started the designing and setup process for the new salon. We opened Feb 1st, 2022, and were super excited. We now have a large pet retail area with new goodies, a large check-in/out area, large grooming area, upgraded bathing area, large drying room, large room for pets ready to go home, larger breakroom for our staff to enjoy their lunch/breaks, a larger storage area for supplies/retail, and a large quiet room where we can groom pets that need special care and a quiet space. We look forward to what the future holds for us at “Southern Divine Kennels.


This would not at all be possible if it was not for the loyalty of our customers, our staff, our management/investors, and God’s Grace! We are truly blessed and wanted to thank you all from the bottom of our hearts!


Thank You!


-The Cothrans-




Owner/Salon Operations



Professional Lead Groomer



Owner/Executive Groomer



Professional Groomer



Assistant Grooming Manager



Professional Groomer

Our Commitment

Compassion and concern for your pets’ safety, style, comfort, and well-being are our top priorities. Our team strives to provide excellent customer service and personalized attention to each pet.

Bobby Cothran

Co-Owner/Salon Operations

My name is Bobby Cothran. I run the daily operations of the salon. From check in/out, to appointments, bathing, Salon Cleanliness, and more. I interact with the clients that enter the salon to provide a professional experience each and every time they visit.  I create all the salon orders for salon products. I manage all the pricing and promotions. I strive to create a fair price for our clients while keeping the service and products professional. We care for each and every furbaby as one of our own. We do not rush our services because we care for the well being of the furbaby.

Heather Cothran

Co-Owner/Executive Groomer

My name is Heather Cothran. I am the Professional Executive Groomer and co-owner for Southern Belle Pet Grooming. I studied at PetSmart Grooming Academy where I became a professional groomer. I have loved animals since I was a very young girl. With over 13+ years of professional experience as a groomer, I lead my grooming team to success in our salon. We strive for 100% customer satisfaction, 100% pet happiness, and 100% professional service. Safety in the salon is top priority. 


Cheyenne Brandt

Assistant Grooming Manager

Hey everyone! I’m Cheyenne and I’ve been grooming for over 10 + years. I have a great passion for animals of every species and nature. I have a wonderful husband whose name is Tommy and several pets that we adore! We have 3 dogs (standard poodle, Great Pyrenees, and a pit bull) we also have a cat, snake, turtle, fish, and a leopard gecko! When I’m not grooming and spoiling your babies I enjoy hiking, fishing, and camping. I started my grooming career in 2012 and I have enjoyed every minute since! I look forward to growing my clientele and meeting all of the sweet babies that will come my way!


Autumn Thompson

Lead Pet Groomer

Hi there! My name is Autumn and ever since I was a kid I've had a real passion for animals. I currently have 5 dogs, 7 cats, 2 ferrets and various reptiles and amphibians that I've welcomed into my family over the years. My career with animals started back in 2018, with pet nutrition. Then in early 2020, I began learning to groom animals through the Paragon School of Pet Grooming. I'm now a Fear Free certified groomer and I take great pride in giving every animal excellent care, just as if they were my own.


Susan Gowin

Professional Pet Groomer

Hey! Everyone calls me Suzie and I'm a professional pet groomer at Southern Divine Kennels Pet Grooming. I've been grooming for over 7 years now, and absolutely love all my pet clients and parents! It's a dream come true to love what you do for a living, and the best part is the amazing people I work with and meet everyday! When I'm not having fun at work, I'm spending quality time with my husband Carl and our 4 boys. Dillon and wife Alyssa, Jon, Jaden, and Mason. Of course, I can't forget my fur baby Leviathan or Levy for short. He's a Great Dane Mastiff mix. I can't wait to meet all of you and your furbabies!


Freda Reno

Professional Pet Groomer

My name is Freda Reno and I have groomed babies for over 21 years now . I love all babies and will treat the baby like he or she is mine. God has given me the talent to make your babies look and smell good. Grooming is a stress relief for me . I enjoy spending time training the babies and loving them . I'm blessed to be a pet groomer.

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